Keeping accurate track of inventory, especially for a product that is stored in opaque steel kegs, can be a real pain. That pain is compounded when you factor it over a dozen, or sometimes several dozen, beer taps. You know how much you ordered, and you know when a keg has blown, but everything in between can get pretty blurry, especially when you've got a busy bar to manage. That blur just gets blurrier as nights turn into weeks and then to months and years. DigitalPour helps make order from the chaos with a suite of analytic tools that provide insight into inventory, sales, and overall performance.
You can track sales by distributor, style, date range, price, or any of a number of other metrics. The resulting reports offer a clear picture of what works, what doesn't, and the performance of your beer sales over time. This kind of knowledge is invaluable to anyone running a bar, whether it's a family-owned local pub, or one of many in a national chain. In the past, data like this was difficult and time-consuming to collect, if it could be tracked at all. With DigitalPour, it's available anytime with clear, accessible reports.
Here's a quick breakdown of some DigitalPour reports:
1. Beverage Performance Graphic Report
Track and compare sales between brands and styles over a given time frame. This makes it easy to determine the relative popularity between styles. For instance, this can help a pub to deal with a slow moving item via a short term promotion.
2. Margin Comparison Graphic Report
This report shows, for a given time period, how much each beverage contributed to the total margin for a given day. When style filtering is added, this helps to plan offerings that maximize revenue. For example, in a bar with 10 taps, if 4 are featuring Lagers and account for 60% of margin contribution, it might make sense to convert one or two additional taps to Lager, rather than a slower moving beer type.
3. Sales by Time Graphic Report
This chart breaks down average sales for each day of the week on an hour-by-hour basis. This can measure things like special events and happy hours, to help you determine their impact on your overall sales and gauge their effectiveness as sales promotions. This report can also be used to help plan staffing levels and hours of operation.
4. Business Summary Report
A summary of all the beverages sold for a given time period. Beverages are broken down by serving size, revenue, cost and margin. This can help determine what offerings work best at which time of year. It can also help with glassware inventory management.
5. Level Accuracy Report
This is a big one. This report shows all the kegs that were consumed for a given time period and how full any active kegs should be. DigitalPour closely estimates keg depletion based on actual sales data with allowances for changeovers. Any significant discrepancy indicates un-tracked losses that should be addressed by management. This kind of tracking can be invaluable to staff, especially on busy nights, by helping them plan ahead for keg blowouts and replacements. When used in conjunction with a digital display, this feature can also keep customers posted as to which beers are about to run out.